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Apr 23, 2024 02:50 PM IST
Tesla layoffs: The team included a group of about 40 people while the company still has a small group of marketing employees based in Europe.
Tesla cut its entire US "growth content" team in its recent round of layoffs, as per a report. The team included a group of about 40 people while the company still has a small group of marketing employees based in Europe, people in the know told Bloomberg. This comes after Elon Musk responded to a post on X that said the laid off staff "could've done a better job with their ads."
Tesla layoffs: Tesla Chief Executive Officer Elon Musk gets in a Tesla car as he leaves a hotel in Beijing, China.(Reuters) He wrote, “Exactly. The ads were far too generic – could've been any car.” The billionaire told Tesla employees last week that he was laying off more than 10% of the company's workforce.
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Following this, impacted Tesla workers were notified within hours that their roles had been eliminated, it was reported. Several employees were notified via a phone call that their roles had been cut, reports claimed.
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The electric vehicle company has survived without any traditional advertising but Elon Musk changed this last May when he announced at a shareholder event that he would “try out a little advertising and see how it goes” after Tesla investors called for it. The company released what appeared to be its first-ever ad last year.
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Tesla's decision to cut its marketing team comes as the company's sales fell down. Earlier this month, the company reported lower-than-expected delivery numbers.
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