5 months ago
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Royal Enfield, a division of Eicher Motors Ltd., has introduced Reown, a company-operated, pre-owned motorcycle business initiative that would enable existing and prospective customers to buy or sell, exchange and/or upgrade to a Royal Enfield motorcycle with ease.
It is a one-stop-solution for customers looking to own ‘pre-owned’ Royal Enfields. Reown will offer a wide range and array of pre-owned Royal Enfield motorcycles, said the leading manufacturer of mid-weight motorcycles in a statement.
“We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles,” said B. Govindarajan, CEO, Royal Enfield.
“We believe this initiative will usher in a new set of customers into Royal Enfield’s class-leading motorcycle line-up, and into our world of Pure Motorcycling,” he said.
To enhance the consumer experience, Royal Enfield has formed strategic alliances with multiple partners such as HDFC & IDFC (for finance options), Adroit Auto (doorstep motorcycle evaluation), Shriram group (upgrades from other two-wheeler brands) and OLX to (easy discovery of and accessibility to certified pre-owned Royal Enfield motorcycles).
