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Adobe has released the 2024 Adobe Creative Trends Report. The report showcases the visual styles and themes that are expected to become increasingly popular in the coming years. For the 7th consecutive year, Adobe has examined emerging creative styles, cultural themes, consumer patterns, technology advancements and stock industry data globally to identify four design trends and aesthetics that will dominate digital content: ‘Calming Rhythms,’ ‘Wonder and Joy,’ ‘Dynamic Dimensions,’ and ‘The New Nostalgia.’
In today's rapidly changing world, consumers are turning to technology to bring their creativity and ideas to life in new ways. With transformative technology like generative AI, anyone can instantly create designs to their style and taste and easily bring their ideas to life.
This year's Creative Trends Report reflects consumers' desire to experiment, play and reimagine how creativity comes to life. It brings together 2D and 3D worlds and features both fantastical AI-generated visuals and simple, beautiful images that create a sense of wonder.
“As we head into a new year, the creative landscape mirrors our disruptive, rapidly changing world,” said Brenda Milis, Principal of Consumer and Creative Insights at Adobe. “This year’s creative trends are especially indicative of how both creators and consumers are craving visuals that inspire and reflect the endless possibilities of the imagination.”
The four Adobe Creative Trends for 2024 are:
1. Calming Rhythms: Soothing and rhythmic visuals are being used by a growing number of brands and companies, and can be found in workplaces, retail spaces, outdoor installations, social platforms, and apps. This trend is often associated with ASMR content and is known for its calming effect.
2. Wonder and Joy: Consumers are responding to visuals that inspire a sense of awe, joy and enchantment. This trend spans all types of brand messaging and experiences and includes both simple pleasures and luxury experiences.
3. Dynamic Dimensions: Inspired by the multiverse, gaming, VR and AR, Dynamic Dimensions is all about blending 2D and 3D elements to create an impactful visual experience.
4. The New Nostalgia: This trend is all about looking back to move forward. It's about incorporating vintage elements into modern design to create a sense of nostalgia and familiarity.
Adobe has used its Creative Cloud communities to identify the biggest creative trends for 2024, using internal and external data. Adobe Stock conducts sector interviews to identify industry and brand-specific visual needs that support evolving trend findings.
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